Branding / Web


A new way
of traveling

An adventurous project where iconic Jeep and car rental company Hertz joined forces to create a whole new way of traveling which converts a car into a camper van by simply adding a fully functional tent to its roof.

The idea behind the logo was to create a visual preview of the experience. To do so, we drew on the letter A to merge Jeep’s trademark grill and the tent itself.

The brand slogan reflected both the freedom of traveling anywhere and the practicality of always having a mobile bedroom to spend the night in.

Anywhere, in the same spot.

The website felt like the right place to start the trip by depicting the three different kind of travelers Campers was made for: festival-goers, nature lovers and surfers.