Pawer to
the pets!

When you set up a business completely focused on producing delicious food and high-quality accessories for the welfare of pets, you’re saying pets are part of the family too.

Our challenge was humanizing and giving these pets a voice.

To do justice to the “Pawlicious” pun, we needed to bring some fun to the logo itself. For starters, we transformed the “W” into a cute dog muzzle, adding  eyes and a tongue. The typography chosen is cheerful, relaxed and non-static, and relies on a orange based palette, which gives off a feeling of coziness, as if to say  “home” or “family”.

The final touch of fun was achieved through the use of breezy icons and playful statements under the assumption that animals could really talk.