When you set up a business completely focused on producing delicious food and high-quality accessories for the welfare of pets, you’re saying pets are part of the family too.
Our challenge was humanizing and giving these pets a voice.
When you set up a business completely focused on producing delicious food and high-quality accessories for the welfare of pets, you’re saying pets are part of the family too.
Our challenge was humanizing and giving these pets a voice.
To do justice to the “Pawlicious” pun, we needed to bring some fun to the logo itself. For starters, we transformed the “W” into a cute dog muzzle, adding eyes and a tongue. The typography chosen is cheerful, relaxed and non-static, and relies on a orange based palette, which gives off a feeling of coziness, as if to say “home” or “family”.