Branding / Social

Pica-Miolo, Artisanal Bread and Sandwiches

The first ever digital
bakery in Portugal

Imagine an artisanal bakery to be sold exclusively on UberEats and communicated on Instagram, with an identity as bold as its taste. It definitely had to be something that would stand out from the crowd.

More than just a tool for carrying food, packaging was designed as a display to communicate brand values and a way to start chatting with customers through daring messages and colorful stickers.

The colors are vivid, the typography is both rough and sharp, and. the composition is eye-catching, highlighting the perfection of imperfection. You can hear its voice shouting to always speak your mind.

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