Branding / Web


When a rigid business
goes wild

It’s not every day that a salesforce consulting company chooses an alligator to represent them. YelloGator had the guts to do it, and we had the challenge of bringing it to life.

First things first: what happens with the gator? Well, we used it to break down the logo, creating a visual contrast between an amusing and vivid “yello” and a more low-profile and polished “gator”. You can see there’s an alligator there, but it’s not exactly yelling at you. It’s still a fun approach, without being childish.

The website also expresses this concern, with some cheeky calls to action and warnings (like “say yello” or “we promise not to bite”) counterbalanced by a more moderate language when it comes to sections like “our story”.