Imagine an artisanal bakery to be sold exclusively on UberEats and communicated on Instagram, with an identity as bold as its taste. It definitely had to be something that would stand out from the crowd.
Social Media
Pica-Miolo, Artisanal Bread and Sandwiches
The first ever digital
bakery in Portugal
More than just a tool for carrying food, packaging was designed as a display to communicate brand values and a way to start chatting with customers through daring messages and colorful stickers.